Core Outputs: Standard Data Tables and Cross Tabulations
The standard output for polls, PR surveys and quantitative market research studies is Standard Data Tables. They look like a spreadsheet, which means they look and feel familiar to most users. Tables include standard breaks like age, gender, region and city appearing in the columns. Questions are reported in rows, split out by these standard breaks.
Additional breaks (sometimes referred to as Cross Tabulations) are also created and hosted in the reporting area.
The reporting portal provides the ability for customers to:
• View Data Outputs
• Download reports (e.g. in exce, powerpointl and pdf formats)
• Access related project files, such as questionnaires
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Cross Tabulations, the workhorse of Data Reporting >>