Bespoke market research consultancy services. Meet your market research objectives to fit your timescales and budget.
Brand awareness, usage and perceptions.
One off and brand tracking research.
New business concepts and start up feasibility.
Product concept tests, and pricing.
Customer, membership and employee perceptions.
Behaviour & needs, social attitudes and public opinions.
SurveyGoo offer a range of market research services using qualitative and quantitative research techniques.
Survey Panels - Survey Scripting
Conduct large or targeted quantitative research studies with audiences in the UK or internationally. Understand public opinion, measure consumer need or brand awareness. Our in house tools provide a streamlined process for survey design, data capture and reporting.
Depth interviews - Semi Qual - Groups & Vox Pops
Qualitative research offers depth of understanding, the ability to uncover and explore issues. Test messages, adverts and products. Develop concepts and campaigns. We use a range of online qualitative research tools and techniques.
Conjoint analysis is used to understand how people make choices between products or services, and what combination of features people like and are prepared to pay for. It is a powerful technique for product concept development or evaluation. SurveyGoo use Choice Based Conjoint.
Maximum Difference Scaling
Another technique used in online quantitative research to test market perceptions of product concepts is MaxDiff. The technique is suited to understanding the relative importance of attribute importance and conducted online.
Net Promoter Score
A technique originally developed by Bain & Company and Satmetrix, to provide a quick headline indicator of brand performance. NPS is widely used and suited to large scale surveys online.
Pricing Research Techniques
Pricing research for established and new products. We use a range of techniques including Gabor Granger, Max Diff and Conjoint.
Our approach to designing a bespoke market research project is based on a 4 step process.
Understand your needs, objectives and service levels required.
Question design and/or survey creation in our polling platform.
We connect the survey to our engaged panels via our polling platform.
Analyse the data, produce easy to read reports highlighting key insights.
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