What is a PR Survey?

PR surveys have become a vital tool for generating media coverage. A PR Survey, sometimes called a Survey Story, as the name suggests, is a survey or national poll constructed with the aim of creating newsworthy stories.

The survey needs to be relevant, leveraging credible data that generates meaningful insights, presented and communicated to gain attention. read more

Reasons for using SurveyGoo PR Surveys

At SurveyGoo, we have developed a specialism for the PR Survey, notably our capacity to design, and create surveys, and drawing from them compelling, illuminating stories, that generate wide or targeted coverage, from industry and trade press to national media headlines in broadcast and national press.

PR Surveys can be used by most organisations, from start ups and boutique brands to charities and established brands. We have 10 years of experience conducting credible, effective and affordable bespoke surveys allowing organisations of all sizes to benefit from PR surveys and other market research services.

A survey designed to gather insight and data for the purpose of generating or informing PR content.

A well designed PR survey has the potential to shape opinions, underpin a campaign or advance the key messages of a brand.

PR surveys are a cost effective means of generating awareness and driving campaigns. Done well, they can generate content and headline coverage with modest budgets.

Data generated from PR surveys have to be credible and distinctive to stand out from the crowds and get noticed.

Think of us as a delivery partner. We offer various levels of support from connecting your survey to our survey panels, to a full design and media outreach service.

Survey Hosting & PR Survey Campaigns


SurveyGoo know the needs and requirements of people working in marketing, PR and Digital content. Our understanding of your research needs have underpinned our approach and our solutions todeliver, polls and bespoke surveys. From small scale polls to large multi country studies, we offer flexibility and value to suit a range ofprojects and budget.

Reasons for working with SurveyGoo

Ready to Go Surveys

Host your survey with us, reach your target consumer and business demographics and get easy to use data reports.

Full Service Campaigns

Done for you packages including ideation, question design, survey execution and media outreach.

Expert Track Record

PR surveys delivered and campaign support that have generated real media coverage and help shape policy.

Our team of experienced, well-informed communications and insight specialists, offer an end to end service that includes a simple "run my survey" option for clients that have a ready-to-go survey and need help hosting the survey with our engaged survey panels, through to full service PR survey consultancy which includes campaign formulation, question design and assistance with securing media coverage.

In the last 12 months we have delivered campaigns that have generated front page stories, often in excess of 200 pieces of real media coverage, and have helped shape policy.

We help Agencies and Clientside PRs


In House PR

We work with in house PR teams either in conjunction with their agencies or directly with the inhouse team.

Big & Small PR Agencies

We work with in house PR teams either in conjunction with their agencies or directly with the inhouse team.

From Charities to Automotive

We have wide experience of business sectors including automotive, food, education, tech, property, start ups and charities.

B2B, Consumer & International

We cover B2B and Consumer PR surveys, in the UK, international and big mulit-country surveys.

Who we've worked with

We work with PR agencies, independents and directly with brands



Understand your needs, objectives and service levels required.



Question design and/or survey creation in our polling platform.



We connect the survey to our engaged panels via our polling platform.



Analyse the data, produce easy to read reports highlighting key insights.


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