PR surveys have become a vital tool for generating media coverage. A PR Survey, sometimes called a Survey Story, as the name suggests, is a survey or national poll constructed with the aim of creating newsworthy stories.
The survey needs to be relevant, leveraging credible data that generates meaningful insights, presented and communicated to gain attention. read more
Reasons for using SurveyGoo PR Surveys
At SurveyGoo, we have developed a specialism for the PR Survey, notably our capacity to design, and create surveys, and drawing from them compelling, illuminating stories, that generate wide or targeted coverage, from industry and trade press to national media headlines in broadcast and national press.
PR Surveys can be used by most organisations, from start ups and boutique brands to charities and established brands. We have 10 years of experience conducting credible, effective and affordable bespoke surveys allowing organisations of all sizes to benefit from PR surveys and other market research services.
A survey designed to gather insight and data for the purpose of generating or informing PR content.
A well designed PR survey has the potential to shape opinions, underpin a campaign or advance the key messages of a brand.
PR surveys are a cost effective means of generating awareness and driving campaigns. Done well, they can generate content and headline coverage with modest budgets.
Data generated from PR surveys have to be credible and distinctive to stand out from the crowds and get noticed.
Think of us as a delivery partner. We offer various levels of support from connecting your survey to our survey panels, to a full design and media outreach service.