Servicing the Charity & Not-for-profit Sector


Affordable and flexible survey services to deliver results against the tightest budgets

Whether you want a survey to bring your campaign and policy work to life, or deliver impact metrics on services delivery, SurveyGoo partners with a variety of charity and not-for-profit organisations to deliver a survey package that are right for you.

Working at a local, national and international level, SurveyGoo offers a flexible and affordable approach to support a sector that gives back so much (accommodate the tight budgets and constraints synonymous in this sector).  What sets SurveyGoo apart is our ability drive a project at every stage, while ensuring that it always delivers against your KPI’s.

We do this by offering a variety of services and packages to charities and not for profits, including:

  • Survey concept design and scripting
  • Campaign and policy design
  • Survey panels, respondent targeting, across a diverse range of sectors
  • Hosting “only” package and data analysis
  • Graphics and visuals that bring data to life
  • Survey press release writing
  • Media sell-in.  Placing your story in the media.

SurveyGoo supports Startup Business

Our expertise in PR surveys and delivery a story

At SurveyGoo we have developed a specialism for the PR survey, notably our capacity to design, and create surveys, drawing from them compelling, illuminating stories, and generate national media headlines.

Our collective of experienced, well-informed communications specialists, take direct responsibility for both strategy and implementation of your PR survey campaign, while balancing creativity with intellectual rigour and common sense, to deliver cut through media profile.

Our clients (direct and agency), span all pillars of society from business and charity to government, can rely on us both to generate ideas and to take a managerial load off their shoulders as we put plans into action and achieve results.

Over the last 12 months we have delivered campaigns that have generated front page stories, often in excess of 200 pieces of “real” media coverage, and have helped shaped policy and societal change.

 To discuss our PR survey requirements please contact us now

Case Study

Working with Pro Bono Economics to shine a light on the charity sector during Covid-19

Charity Pro Bono Economics (PBE) uses economics to support the social sector and to increase wellbeing across the UK. Co-founded by Andy Haldane, Chief Economist at the Bank of England, and chaired by Lord Gus O’Donnell, PBE combines project work for individual not-for-profits and social enterprises with policy research that can drive systemic change.

To monitor the impact of Covid-19 on the charity sector, SurveyGoo partnered with Pro Bono Economics, and Senso Communications, to design an ongoing charity tracker survey. Using the data produced by the survey,  we have been able to demonstrate that:

  • Charities are now facing a £10.1 billion funding gap over the next six months: charity income is expected to drop by £6.7 billion, while demand for charity support looks set to rise by the equivalent of £3.4 billion.
  • 58% of charities are expected to cut back services as coronavirus set to cost sector 60,000 jobs.

These findings have generated over 400 pieces of coverage with an audience reach of 1.9 billion people, while providing a powerful reminder to government that the charity sector needs as much financial support as other industry sectors.

Examples of press coverage:

The Guardian:
Coronavirus leaves one in 10 UK charities facing bankruptcy this year. Study reveals sector struggling with £10bn funding shortfall as demand for services rises.

The Independent:
‘So many are fighting for their very survival’: How coronavirus has pushed charities to the brink.

The Guardian:
Macmillan Cancer Support to axe 310 jobs due to funding crisis.

Civil Society Media:
Nine in ten charities will struggle to meet objectives due to Covid-19, poll finds.

Third Force News:
Charities plan further job cuts.

Third Sector:
Almost half of charities have scaled back financial forecasts in past two months, research finds.

Financial Times:
Reweaving the social fabric after the crisis. The lesson is to better recognise all the paid and unpaid contributions citizens make.

The Lancet:
Filling a gap in UK health services: the role of charities.

Facilitating Research for the Charity & Not-for-profit Sector

SurveyGoo is committed to working with charities and not-for-profit organisations to deliver crucial insight that furthers both their cause and fundraising endeavours.

Three recent studies below conducted with Brake, the international road safety charity and Pro Bono Economics.



Surveygoo have conducted dozens of polls on behalf of Brake, as part of their ongoing and specific campaigning objectives on a range of topics and current issues, covering new legislation, safety knowledge and trends.



Stem4 is an award-winning charity that supports teenage mental health through mental health promotion. It provides evidence-based mental health education, builds resilience, enhances motivation to change and signposts the way to early intervention.

Surveygoo have conducted several studies on teenage mental health, to raise awareness and promote apps for parents and young people.

Probono Economics

ProBono Economics

Pro Bono Economics helps charities and social enterprises understand and improve their impact and value. They conduct research and undertake social research to better understand challenges in areas of education, employment, mental health and poverty. Surveygoo supported Pro Bono Economics, working with Senso Communications, to undertake a series if tracking studies to measure the impact of Covid-19 on the income, fundraising activities and operations of charities during the pandemic.


We offer various levels of support in the design, delivery and analysis of surveys, and a choice of tools to aid in the presentation of survey results.

Surveygoo understand the need for fast, effective and reliable polling data that is crucial to Charities campaigns activities. Our commitment to value and providing expertise to match project objectives to available budgets.

Need it urgently? We also offer a fast track service, Enquire now.

Learn more about our services and the support we can offer.

Market Research Survey Panels

Why SurveyGoo?

SurveyGoo are specialists in the creation and delivery of surveys and polls.
We are a nimble and responsive extension to marketing and PR agencies, in-house insight teams,
corporate brands and charity sector who need quality insight and data.

Talk to us about your charity & not-for-profit research requirements