Objectives of Survey
Lycored commissioned Surveygoo to explore the influence of colour on how consumers perceive the quality of cheese, and how it potentially impacts buyer behaviour.
THE SURVEY
A multi country survey requiring complex survey programming and statistical analysis techniques.
Methodology of Survey
Online survey presenting different colour combinations of hard cheeses. Respondents required to indicate interest and quality perceptions on a range of likeability measures.
1,000
Sample targeted among cheese likers.
500 per country
UK & USA
About Lycored
Lycored are a global provider of health ingredients and supplements and a leader in the research and development of carotenoid based products for over two decades.
DATA ANALYSIS
Services
Data Tables
Analysis
Regression & Cluster Analysis
Outputs
Powerpoint Reports
Source: Surveygoo