Objectives of Survey
ITV commissioned Surveygoo to run a quiz among the general population in the UK to measure awareness and likeability of various public figures.
THE SURVEY
Methodology of Survey
Online survey presenting images of public figures. Respondents were required to indicate awareness, spell their names, provide a word association of each personality.
1000
UK population.
20 Images
Online
About ITV’s requirements
ITV had a specific need to run a quiz as part of one its TV shows about TV personalities.
DATA ANALYSIS
Services
Data Tables
Raw data
Analysis
Calculations of knowledge and popularity index.
Outputs
Word clouds of image associations
Source: Surveygoo