Topics included health benefits, reasons for changing formula brand, brand awareness and attitudes to towards organic infant formula.
Screening criteria included parents with infants fed on infant formula, minimum income thresholds, had a degree and lived in Tier 1 or 2 cities.
The survey was undertaken for Ingredient Communications, on behalf of a infant formula company.
Based near London, Ingredient Communications specialises in global PR & communications for suppliers of ingredients to the food, beverage, dietary supplement and personal care sectors.
To find out more, visit www.ingredientcommunications.com