Ingredient Communications:

Infant Formula China

Objectives of Survey

Surveygoo undertook a survey in China on behalf of a food ingredients company to explore how consumers evaluate and choose infant formula in China.


Topics included health benefits, reasons for changing formula brand, brand awareness and attitudes to towards organic infant formula.

Methodology of Survey

Screening criteria included parents with infants fed on infant formula, minimum income thresholds, had a degree and lived in Tier 1 or 2 cities.


Consumers China

About Ingredient Communications

The survey was undertaken for Ingredient Communications, on behalf of a infant formula company.

Based near London, Ingredient Communications specialises in global PR & communications for suppliers of ingredients to the food, beverage, dietary supplement and personal care sectors.

To find out more, visit

Ingredient Communications

Source: Surveygoo