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Read our latest blogs covering trends and ideas in marketing and research.

population trends
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Population Trends

Population Changes in the UK and it's Implications for Conducting Market Research

As the world we live in continues to evolve, so does its population. The United Kingdom is no exception to this trend. From demographic shifts and technological advancements to social movements and political changes, there are a lot of factors that affect the ...

mothers and fathers day survey
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Social Impact

SurveyGoo delves into our perceptions around the 'opt-out' etiquette in our latest consumer survey

We’ve all noticed increased sensitivity by the gift market brands in their approach to national holidays and events. They are keen not to offend or anger their followers and consumers inadvertently and want to appear more in touch, more aware ...

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Work Trends

Trends & Attitudes to Hybrid Working in 2022

In May 2022 we conducted a large survey looking into burnout, work-life balance and attitudes to hybrid working. We’re going to delve into our findings on the hot topic of burnout. We’re all talking about it, but what is it, and are we suffering from it?

A survey by SurveyGoo digging ...

burnout
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Work Trends Survey

What is burnout and are we suffering from it?

A survey by SurveyGoo digging into our awareness, symptoms and what we’re doing about it‍

In May 2022 we conducted a large survey looking into burnout, work-life balance and attitudes to hybrid working. We’re going to delve into our findings on the hot topic of burnout. We’re ...

attitudes to cinema after the pandemic
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Consumer Trends

Cinema After Covid-19

Live events are making their way into our diaries and the theatres and cinemas are open, welcoming back their audiences. Outdoor events have been predictably popular where fresh air and adopting social distancing is deemed relatively safe, but how do audiences feel about socialising and shared experiences indoors? Or ...

Au Pairs Industry UK
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Brexit Impact

The (Quiet) End of the Au Pair Programme in the UK

For a sector that is really quite small (an estimated 7% of UK families with children up to the age of 16, say they have have hosted an Au Pair in 2019-2020*), the idea of Au Pairs as a solution to childcare for working families, has been for many years an affordable luxury that many families ...

gillette campaign
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Ad Campaigns

Gillette Drops 'The Best a Man Can Get' Tagline

Iconic men’s shaving brand, Gillette, made a bold move this month with a new ad campaign. Ditching their equally iconic tagline, the ‘best a man can get’, Gillette are distancing themselves from the controversial ‘toxic masculinity’ culture. The new Gillette man is the ‘best man he can be’.

You ...

diet trends
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Diet Trends

Understanding Diet Trends

It’s nearing that complicated time of year for food intake. A time where we enjoy and indulge ourselves with winter warmers, festive favourites and perhaps take it to a little excess? Before, inevitably realising or even predicting that our waistbands are tighter in the new year, and it will be time to replace the ...

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