SurveyGoo was asked by the Natural History Museum to support a fundraising initiative through an awareness exercise undepinned by a national survey among adults (including parents) and children highlighting the need to access nature within urban spaces.
The initial part of the project was to conduct a review of whether similar campaign ideas and surveys had been undertaken. SurveyGoo developed initial ideas provided by the Natural History Museum to create two separate surveys to be run among a general UK nationally representative sample and separately among a survey of children, to gauge their experience of nature.
The survey generated insight around public opinion of nature, when and how often it is experienced and how experiences of nature vary by area and demographics.
