SurveyGoo was asked by the leading B2B Marketing and PR group, Definition, to conduct a niche piece of research among an international sample of engineers inorder to support a business contract pitch but also to provide a basis for ongoing marketing efforts using the unique content generated. The challenge was to manage small samples of engineers in specific industry sectors across Europe, USA and India.
The study required reaching specialist job functions around enginneering decison makers in a range of sectors including manufacturing, processing, energy, hvac, oil and gas and water utilities.
A particular challenge was reaching these specialist sectors, which was achieved by working with a range of panel partners and targeting engineers through job role, department worked and qualifications. The data was grouped into three regional blocks - Europe, India, USA.
The survey generated important insight to help Definition pitch for work in the engineering sector and ongoing marketing activity.
