Impact magazine published an article earlier this year about the concept of ‘nationally representative’ samples. They posed questions about whether the indicators used to determine demographics needed to change to...

We have great news to share the news with our clients and panel member community. Our new panel platform GooPoll is now live! The platform went live today and has been...

Iconic men’s shaving brand, Gillette, made a bold move this month with a new ad campaign. Ditching their equally iconic tagline, the 'best a man can get', Gillette are distancing...